We live in a universe of content and digitalization. Today, almost every business organization operates online. Digital marketing has played a vital role in sustaining and growing online markets. So what is this term?
In simple words, digital marketing is a form of marketing that utilizes the internet and digital tools to promote business.
Importance of Digital Marketing
So why do you think digital marketing is so essential in today’s time? Let’s take a look at some interesting facts, shall we?
- More than 93% of all website traffic is influenced by Search engines. So if you’re looking to grow your online business, you require proper digital marketing strategy and SEO.
- You have 8 seconds to build an impression on the consumer. Yes, that’s the average attention span. Therefore, your content should be impactful as well as engaging.
- 80% of the brand awareness is magnified through search ads. Furthermore, display advertising could give you a rise of 300% in the traffic. Both of them are types of digital marketing that play an essential role in boosting your business.
Now you know why you need a responsible and creative digital marketing agency to boost your online business. But with so many possibilities open in the market, sometimes it becomes arduous to select a digital marketing agency.
Digital Marketing Questions to ask
Hence, here are five digital marketing questions on how to select a digital marketing agency.
1. Do You Provide and Explain Monthly Reports?
Growth in any business, be it online or traditional, requires a substantial amount of time and effort. Hence, it would be speculative to think any marketing agency could boost your business rapidly. The process is a perpetual one, and therefore, you can expect to see small changes in a short span. Ultimately, for a business to sustain itself, results are the deciding factor.
Consequently, the first and the most crucial digital marketing question should revolve around this topic. You should ask the agency if they offer regular updates and reports. Are these weekly or monthly reports? Now imagine having the reports but not being able to understand because of the heavy technical languages used. Not of much worth, right? Accordingly, your agency must explain the reports lucidly for your clarity.
Because ultimately, your chosen digital marketing agency will work as your right hand. Hence, you must pick a firm that is responsible and accountable.
If your hired agency implements effective digital marketing strategies, you will witness positive shifts in your growth by 6-8 months. Moreover, you should be able to see substantial growth in your traffic and sales after a year or two.
2. How closely will you operate with my internal team?
The next one in the list of vital digital marketing questions is based on the client-agency relationship. Hence, during the selection process, you need to inquire about how the agency establishes regular communication with your team
- Who are the members of the agency you will be in contact with?
- What are the types of project management softwares they use? What is their digital marketing strategy?
- Being the clients, will you be allowed to view your spendings like on the ad spend and display advertisement?
- How will the agency customize its strategy based on your requirements to meet the targets?
So these are some quintessential digital marketing questions to ask.
Another crucial factor is that to help you grow a sustainable business, the agency should be willing to train your in-house crew. This will ensure that enhancement in the KPI mapping and allow you to accomplish the goals.
The gist is that the agency you are hiring should be transparent and accountable about their work. That’s how trust is established, and that’s how corporations grow.
3. How Do You Communicate with Your Clients?
We just spoke about the importance of communication in choosing the right agency. For any relationship to thrive, communication is a must!
How well invested an agency is towards understanding your goal can be perceived in the first approach. How? Well, pay attention when you explain your brief. Remember, a top agency will try to dig deeper with your brief for a holistic view. It will also offer you feedback and other ideas to develop the brief. So please give them the freedom and opportunity to do that.
You will also need to ask them who will be the point of contact? What are the official timings in which he/she can be contacted? Are they willing to go beyond the line to ensure your prosperity? Will all your ideas, requests, or even complaints be addressed?
Because that’s the kind of team, you need. It should offer adequate communication, directing to better conversion of leads and promoting your business.
4. How will you measure results and ROI?
This is one of the most prominent digital marketing questions to ask. In the first section, we discussed the importance of reports and that it will take a considerable amount of time before you will observe the profits. But we also discussed that you would see small changes, right? So how do you track that growth? Or how do you alter the strategy if it doesn’t work for you?
To make your marketing campaign a success, you will need a team that is conscious about each step. There’s no particular formula as such in business. So how do you ensure your success or at least if you’re on the right path?
You will have to keep a record of whether people are enjoying your brand, whether they feel connected to you or what their opinion is, and how much do they appreciate your content?
As the British author, Simon Sinek said, “People don’t buy what you do. They buy why you do it.”
This is where your digital marketing firm will play an integral role. A quality agency knows that marketing is not just art. It also uses technology and science to push ahead of the competition. Such agencies are equipped with various tools and analytics. They track your SEO growth and introduce KPIs that are more social media-oriented to capture the online market and spread brand awareness.
5. What is your fee structure?
The last and perhaps a deciding digital marketing question to ask is what and how they charge you?
You should remember that you have a budget that you need to hang on to. Similarly, you need to understand that just because something is cheap doesn’t mean it’s transcendent. Therefore, be very transparent about the budget. Also, ensure you do ask about the approximate return of investment along with the contract. Moreover, please don’t shy away from asking questions like the types of digital marketing so that you can select which one compliments your business.
This concludes on the top 5 digital marketing questions list, which will guide you on how to select a digital marketing agency.
Hiring the right Digital marketing agency will give a massive boost to your online business, but the emphasis is on the word “right!”. Parallely, there are no right or wrong questions. Being the client, you have every right to ask questions and get the appropriate answers that will allow you to develop your business.