Best PR Agencies In Kolkata

List of Top PR Agencies in Kolkata

Kolkata, a city famous for its sweets like the Rasgulla and Sandesh, its mighty ‘Howrah bridge’ and its British style inspired architecture, is also one of the most important metro cities in India. ‘Korbo Lorbo Jitbo re’ which in English means, ‘do it, fight and win’ is not just the anthem of the IPL team of Kolkata Knight Riders, but basically the motto of this city. City-based giants like Lux industries, Emami, Britannia industries and Birla Corporation along with small startups and emerging business ventures are slowly evolving into prime economic zones striving on the frontlines to achieve a global position for themselves.

Throughout this journey, what really keeps these businesses going are the PR agencies in Kolkata. With services like public relations, corporate reputation, branding, corporate & performance communication, reputation management and crisis & reputation risk, these companies always assure the projection of the businesses they associate within positive limelight, helping them gain customer loyalty. The PR agencies in Kolkata have been recognised by prestigious firms like PR Awards Asia, and have some huge names that also include OLX, Snapdeal and Ixigo as their most reputed clients. Therefore it is safe to say that in the wake of this new digital age, digital marketing and PR tools are going to be the fundamentals of business profitability and successive corporate expansion.

1. Ogilvy Founded – 1948

Part of the WPP family, Ogilvy is a global network that is deeply connected. It is also India’s largest, most awarded communications agency. Founded in 1948 by David Ogilvy, today it operates as a creative network in 132 locations across 83 countries. Highly driven by values, it has a diverse team to boast of. Ogilvy’s forte lies in Advertising, Corporate Communication, Public Relations & Public Affairs. It provides services across multiple sectors such as Technology, Consumer Goods, Retail, Financial Services, Healthcare, Automotive, etc. The firm has an enviable clientele which includes top brands such as Dove, Ford, Kurl-on, IBM and Merill Lynch among many others.

  • Employees 10000+

  • Location – Bangalore, Gurgaon & New York

  • Services – Corporate Communication , Public Relations & Public Affairs , Branding

2. Ketchum Founded – 1923

Founded in 1923, Ketchum is a global PR firm specializing in Corporate Communication, Public Relations, Reputation Management and Branding. The firm has operations in more than 70 countries across six continents. It stands by the mantra of ‘Empathy and Intelligence’.Ketchum offers services in sectors such as Corporate, Travel & Transportation, Retail, Financial Services, Energy, Healthcare, Food & Beverages, Agriculture, Technology and Consumer Goods. Their impressive clientele features names such as Wendy’s, Clorox, Whirlpool, Pfizer, Philips, etc. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 76 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards.

  • Employees 1001-5000

  • Location – Bangalore, Delhi & Australia

  • Services – Corporate Communication , Public Relations , Reputation Management

3. BCW Global Founded – 1953

At Burson, Cohn and Wolfe (BCW), insight-driven ideas are built that inspire actions across the world. Founded in 1953, the company’s Indian locations include Bangalore, Mumbai, Delhi, Hyderabad, Kolkata and Chennai. The firm’s expertise ranges from Corporate Communication, Public Relations and Crisis Communication to Public Affairs and Technological Insights. Their domains of operations include Technology, Sports, Entertainment, Healthcare, Pharmaceuticals and Financial Services. Their clientele boasts of revered names such as Star Sports, Colgate, Cartoon Network- Turner India, Red FM, World Food India and Monster India among many others. The firm is also a recipient of 2019 PRWeek Asia Awards – PR Agency Head of the Year.

  • Employees 1001-5000

  • Location – Bangalore, Mumbai & New York

  • Services – Corporate Communication , Public Relations , Crisis Communication

4. Edelman Founded – 1952

Edelman is a leading global PR firm founded in 1952 by Dan Edelman. Headquartered in New York City, the firm has operations worldwide including Canada, United States of America, Latin America, Europe, Middle East, Africa and Asia Pacific. Edelman’s expertise lies in Public and Media Relations, Crisis Communication, Corporate Reputation, Crisis and Reputation Risk and Performance Communication. Their impressive clientele includes Samsung, Microsoft XBox, Unilever, Shell, Johnson and Johnson, Novartis, Starbucks, Adobe, etc. Their areas of operation span across several sectors such as Energy, Health, FMCG, Retail, Real Estate, Technology, Transportation and Telecommunications among many others.

  • Employees 5001-10000

  • Location – Bangalore, Tokyo & US

  • Services – Public Relations , Performance Communication , Crisis and Reputation Risk

5. Adfactors PR Founded – 1997

One of India’s largest and fastest growing PR firms, Adfactors boasts of being the youngest among its peers. Founded in 1997, the firm serves more than 300 clients spanning across 40 cities in India. It has won PR Awards Asia’s (formerly PRWeek) South Asia Agency of the Year for four consecutive years – 2018, 2017, 2016 and 2015 among many other reputed awards.Their expertise lies in Corporate Reputation, Capital market communication, Crisis Communication, Experiential PR and Events. Adfactors PR’s clients in India include renowned institutions such as ICICI Bank, Mahindra & Mahindra, Vodafone India, Cairn India, Citibank, Jet Airways, UAE Exchange, Wockhardt, amongst others.

  • Employees 501-1000

  • Location – Bangalore, Colombo & Dubai

  • Services – Corporate Reputation , Capital Market Communication , Crisis Communication

Key Features of Top PR Agencies in Kolkata

  1. Comprehensive PR Services

    • Media relations, press release distribution, and event management.
    • Crisis communication and reputation management for businesses.
    • Social media PR to amplify brand visibility online.
  2. Local Market Expertise

    • Deep understanding of Kolkata’s cultural, business, and media landscape.
    • Strong relationships with local journalists, influencers, and media outlets.
    • Tailored strategies to resonate with the regional audience.
  3. Strategic Storytelling

    • Crafting compelling brand narratives to connect emotionally with the audience.
    • Creating unique, relatable stories to make businesses stand out.
  4. Strong Media Network

    • Connections with top-tier newspapers, TV channels, radio stations, and online platforms in Kolkata.
    • Capability to secure extensive media coverage across traditional and digital platforms.
  5. Customized PR Campaigns

    • Tailored campaigns based on business size, industry, and target audience.
    • Strategies aligned with business goals, whether brand awareness, product launches, or reputation repair.
  6. Integration of Digital PR

    • Leveraging social media platforms like Instagram, Facebook, LinkedIn, and Twitter for online engagement.
    • Collaborating with local influencers for increased reach and credibility.
    • SEO-optimized press releases to boost online visibility.
  7. Crisis Management Expertise

    • 24/7 monitoring to address crises promptly and maintain brand reputation.
    • Quick response plans to mitigate negative publicity and rebuild trust.
  8. Reputation Building

    • Focus on creating and sustaining a positive brand image over time.
    • Proactive reputation management through content creation, customer engagement, and media partnerships.
  9. Event and Campaign Management

    • Organizing press conferences, product launches, and corporate events.
    • End-to-end event coverage to maximize media exposure.
  10. Data-Driven Insights

    • Analyzing campaign performance through media coverage metrics, sentiment analysis, and engagement rates.
    • Adjusting strategies based on measurable results for maximum impact.
  11. Affordable and Scalable Solutions

    • Competitive pricing to cater to startups, SMEs, and large enterprises.
    • Scalable services to match the evolving needs of businesses.
  12. Experienced Team

    • Skilled PR professionals, content creators, and communication strategists.
    • Multilingual expertise to handle diverse audience segments in Kolkata.
  13. Proven Track Record

    • Portfolio showcasing successful campaigns, media placements, and client testimonials.
    • Case studies of businesses that gained significant traction through PR efforts.

FAQs:

Kolkata is known for its rich arts and culture scene, and PR agencies in the city often work with artists, galleries, and cultural institutions to promote their events and exhibitions. They help their clients to build their brand image, engage with fans and stakeholders, and manage their public image.

Kolkata is a city with a diverse population and multiple languages, and PR agencies need to be sensitive to the different cultural sensitivities of their target audience. They need to tailor their communication strategies to effectively reach out to different communities and ensure that the messaging is relevant and culturally appropriate.

Kolkata is a popular tourist destination and is home to several luxury hotels and resorts. PR agencies in the city often work with the hospitality industry to help them build a strong brand image, attract more customers, and manage their public image. They help hotels and resorts to communicate their offerings to a wider audience, engage with customers and stakeholders, and establish themselves.

Kolkata is known for its culinary delights, and PR agencies in the city often work with restaurants, cafes, and food brands to promote their products and services. They help their clients to build their brand image, engage with customers and stakeholders, and manage their public image.

PR agencies in Kolkata handle crisis communication by developing a comprehensive crisis management plan that includes pre-drafted statements, effective communication with stakeholders, and monitoring of social media channels. They work closely with their clients to ensure that the messaging is consistent and timely.

  • Durga Puja Campaigns: Many PR agencies in Kolkata have executed high-profile campaigns promoting Durga Puja sponsors, bringing significant visibility to brands.
  • Healthcare Awareness Campaigns: A leading agency promoted a healthcare chain’s free health checkup initiative, generating city-wide participation.
  • E-commerce Launches: PR firms have successfully handled the entry of major e-commerce brands into the Kolkata market, driving local engagement.
  • Cost-Effectiveness: Kolkata agencies are more affordable than those in Mumbai or Delhi, offering excellent value for money.
  • Local Expertise: Strong understanding of regional culture, language, and media landscape.
  • Niche Specialization: Many Kolkata agencies specialize in industries like education, hospitality, and cultural events, setting them apart.
  • Talent Pool: Skilled professionals with a mix of traditional PR and digital expertise.
  • Cultural Sensitivity: Deep insight into Kolkata’s unique audience preferences and behavior.
  • Strong Media Relations: Established connections with local journalists and influencers.
  • Affordable Pricing: High-quality services at competitive rates.
  • Customized Campaigns: Tailored strategies for local, national, or global markets.
  • Regional Visibility: Effective in creating a strong presence in Kolkata and Eastern India.
  • Media Coverage: Quantity and quality of press mentions and placements.
  • Brand Visibility: Improved recognition across target markets.
  • Engagement Metrics: Increased website traffic, social media engagement, and event participation.
  • Client Feedback: Positive sentiment and reputation growth among stakeholders.
  • ROI Analysis: Measuring campaign costs against tangible business outcomes like leads, sales, or partnerships.
  • Misaligned Expectations: Differences in understanding campaign goals and timelines.
  • Lack of Measurable Outcomes: Difficulty quantifying PR success beyond media mentions.
  • Communication Gaps: Inefficient communication can lead to delays or unsatisfactory results.
  • Limited Industry Knowledge: Some agencies may lack experience in a specific sector.
  • Budget Constraints: Managing costs while delivering impactful campaigns.

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