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Kolkata, a city famous for its sweets like the Rasgulla and Sandesh, its mighty ‘Howrah bridge’ and its British style inspired architecture, is also one of the most important metro cities in India. ‘Korbo Lorbo Jitbo re’ which in English means, ‘do it, fight and win’ is not just the anthem of the IPL team of Kolkata Knight Riders, but basically the motto of this city. City-based giants like Lux industries, Emami, Britannia industries and Birla Corporation along with small startups and emerging business ventures are slowly evolving into prime economic zones striving on the frontlines to achieve a global position for themselves.
Throughout this journey, what really keeps these businesses going are the PR agencies in Kolkata. With services like public relations, corporate reputation, branding, corporate & performance communication, reputation management and crisis & reputation risk, these companies always assure the projection of the businesses they associate within positive limelight, helping them gain customer loyalty. The PR agencies in Kolkata have been recognised by prestigious firms like PR Awards Asia, and have some huge names that also include OLX, Snapdeal and Ixigo as their most reputed clients. Therefore it is safe to say that in the wake of this new digital age, digital marketing and PR tools are going to be the fundamentals of business profitability and successive corporate expansion.
Part of the WPP family, Ogilvy is a global network that is deeply connected. It is also India’s largest, most awarded communications agency. Founded in 1948 by David Ogilvy, today it operates as a creative network in 132 locations across 83 countries. Highly driven by values, it has a diverse team to boast of. Ogilvy’s forte lies in Advertising, Corporate Communication, Public Relations & Public Affairs. It provides services across multiple sectors such as Technology, Consumer Goods, Retail, Financial Services, Healthcare, Automotive, etc. The firm has an enviable clientele which includes top brands such as Dove, Ford, Kurl-on, IBM and Merill Lynch among many others.
Founded in 1923, Ketchum is a global PR firm specializing in Corporate Communication, Public Relations, Reputation Management and Branding. The firm has operations in more than 70 countries across six continents. It stands by the mantra of ‘Empathy and Intelligence’.Ketchum offers services in sectors such as Corporate, Travel & Transportation, Retail, Financial Services, Energy, Healthcare, Food & Beverages, Agriculture, Technology and Consumer Goods. Their impressive clientele features names such as Wendy’s, Clorox, Whirlpool, Pfizer, Philips, etc. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 76 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards.
At Burson, Cohn and Wolfe (BCW), insight-driven ideas are built that inspire actions across the world. Founded in 1953, the company’s Indian locations include Bangalore, Mumbai, Delhi, Hyderabad, Kolkata and Chennai. The firm’s expertise ranges from Corporate Communication, Public Relations and Crisis Communication to Public Affairs and Technological Insights. Their domains of operations include Technology, Sports, Entertainment, Healthcare, Pharmaceuticals and Financial Services. Their clientele boasts of revered names such as Star Sports, Colgate, Cartoon Network- Turner India, Red FM, World Food India and Monster India among many others. The firm is also a recipient of 2019 PRWeek Asia Awards – PR Agency Head of the Year.
Edelman is a leading global PR firm founded in 1952 by Dan Edelman. Headquartered in New York City, the firm has operations worldwide including Canada, United States of America, Latin America, Europe, Middle East, Africa and Asia Pacific. Edelman’s expertise lies in Public and Media Relations, Crisis Communication, Corporate Reputation, Crisis and Reputation Risk and Performance Communication. Their impressive clientele includes Samsung, Microsoft XBox, Unilever, Shell, Johnson and Johnson, Novartis, Starbucks, Adobe, etc. Their areas of operation span across several sectors such as Energy, Health, FMCG, Retail, Real Estate, Technology, Transportation and Telecommunications among many others.
One of India’s largest and fastest growing PR firms, Adfactors boasts of being the youngest among its peers. Founded in 1997, the firm serves more than 300 clients spanning across 40 cities in India. It has won PR Awards Asia’s (formerly PRWeek) South Asia Agency of the Year for four consecutive years – 2018, 2017, 2016 and 2015 among many other reputed awards.Their expertise lies in Corporate Reputation, Capital market communication, Crisis Communication, Experiential PR and Events. Adfactors PR’s clients in India include renowned institutions such as ICICI Bank, Mahindra & Mahindra, Vodafone India, Cairn India, Citibank, Jet Airways, UAE Exchange, Wockhardt, amongst others.
Kolkata is known for its rich arts and culture scene, and PR agencies in the city often work with artists, galleries, and cultural institutions to promote their events and exhibitions. They help their clients to build their brand image, engage with fans and stakeholders, and manage their public image.
Kolkata is a city with a diverse population and multiple languages, and PR agencies need to be sensitive to the different cultural sensitivities of their target audience. They need to tailor their communication strategies to effectively reach out to different communities and ensure that the messaging is relevant and culturally appropriate.
Kolkata is a popular tourist destination and is home to several luxury hotels and resorts. PR agencies in the city often work with the hospitality industry to help them build a strong brand image, attract more customers, and manage their public image. They help hotels and resorts to communicate their offerings to a wider audience, engage with customers and stakeholders, and establish themselves.
Kolkata is known for its culinary delights, and PR agencies in the city often work with restaurants, cafes, and food brands to promote their products and services. They help their clients to build their brand image, engage with customers and stakeholders, and manage their public image.
PR agencies in Kolkata handle crisis communication by developing a comprehensive crisis management plan that includes pre-drafted statements, effective communication with stakeholders, and monitoring of social media channels. They work closely with their clients to ensure that the messaging is consistent and timely.