Hyderabad, the land of world-famous ‘biryanis’ and the city of ‘Nizams’, is now also one of the most technologically advanced cities in the country, with State of the Art infrastructure, fully functional running metro lines and an extravagant IT park set up within the heart of the city, the HITEC city. Over the past few years, the city has also witnessed a rise in the number of emerging startup ventures, especially in the biotechnology sector.
The continual acquisition of new clients, establishment of trust and loyalty within old clients for a stronger continued business relationship and the expansion of the business across territories are some of the key factors in the survival and the eventual success of a business. For several businesses breeding in this city, these roles are efficiently handled by the PR agencies in Hyderabad. With services like branding, performance and crisis communication, public relation & affairs, corporate communication, media relations, crisis and reputation risk and reputation management, a PR agency in Hyderabad takes up the responsibility of spreading a positive word of mouth for any business that it associates with and ensures its presence in the global market. Giants like Lenskart, Goibibo, Cocoberry, Snapdeal, PayU, OLX, Shopclues.com and Meritnation.com are some of the most reputed clients associated with PR agencies in Hyderabad for several years now.
One of India’s largest and fastest growing PR firms, Adfactors boasts of being the youngest among its peers. Founded in 1997, the firm serves more than 300 clients spanning across 40 cities in India. It has won PR Awards Asia’s (formerly PRWeek) South Asia Agency of the Year for four consecutive years – 2018, 2017, 2016 and 2015 among many other reputed awards.Their expertise lies in Corporate Reputation, Capital market communication, Crisis Communication, Experiential PR and Events. Adfactors PR’s clients in India include renowned institutions such as ICICI Bank, Mahindra & Mahindra, Vodafone India, Cairn India, Citibank, Jet Airways, UAE Exchange, Wockhardt, amongst others.
Value 360 Communication is India’s first Public Relations firm with an approach focused for early stage business. Founded in 2003, the firm has helped more than 100 brands across the world to meet their Corporate Communication requirements. Headquartered in New Delhi, Value 360 Communication is among the top ten PR companies in India with principal offices in Mumbai, Bangalore, Chandigarh, Lucknow and Kolkata. Their areas of expertise include Public Relations & Media Relations, Reputation Management, Crisis Communication and Public Affairs. Services are offered in domains such as Education, Technology, Entertainment, Healthcare, Hospitality, Real Estate, Travel, etc. Some of their clients include Lenskart, Foodpanda, Goibibo, PayU, etc.
Part of the WPP family, Ogilvy is a global network that is deeply connected. It is also India’s largest, most awarded communications agency. Founded in 1948 by David Ogilvy, today it operates as a creative network in 132 locations across 83 countries. Highly driven by values, it has a diverse team to boast of. Ogilvy’s forte lies in Advertising, Corporate Communication, Public Relations & Public Affairs. It provides services across multiple sectors such as Technology, Consumer Goods, Retail, Financial Services, Healthcare, Automotive, etc. The firm has an enviable clientele which includes top brands such as Dove, Ford, Kurl-on, IBM and Merill Lynch among many others.
Founded in 1923, Ketchum is a global PR firm specializing in Corporate Communication, Public Relations, Reputation Management and Branding. The firm has operations in more than 70 countries across six continents. It stands by the mantra of ‘Empathy and Intelligence’.Ketchum offers services in sectors such as Corporate, Travel & Transportation, Retail, Financial Services, Energy, Healthcare, Food & Beverages, Agriculture, Technology and Consumer Goods. Their impressive clientele features names such as Wendy’s, Clorox, Whirlpool, Pfizer, Philips, etc. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 76 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards.
Lewis is a full-service global communications & PR agency specializing in creative, digital, and integrated marketing services. Their integrated network of 27 offices across the globe collaborates very efficiently to create campaigns with impact. Their expertise spans across four continents to offer myriad services such as Corporate Communication, Media Relations, Events and Crisis Communication. Some of the domains of their offerings include Technology, Consumer Goods, Tourism, Social Media, Financial Services, Recruitment, Automotive, Travel and Hospitality. LG, Adobe, D-Link, etc. are some of their noteworthy clients. The firm has been the winner of 2020 SABRE Awards North America and New York City Big Book Awards 2019.
At Burson, Cohn and Wolfe (BCW), insight-driven ideas are built that inspire actions across the world. Founded in 1953, the company’s Indian locations include Bangalore, Mumbai, Delhi, Hyderabad, Kolkata and Chennai. The firm’s expertise ranges from Corporate Communication, Public Relations and Crisis Communication to Public Affairs and Technological Insights. Their domains of operations include Technology, Sports, Entertainment, Healthcare, Pharmaceuticals and Financial Services. Their clientele boasts of revered names such as Star Sports, Colgate, Cartoon Network- Turner India, Red FM, World Food India and Monster India among many others. The firm is also a recipient of 2019 PRWeek Asia Awards – PR Agency Head of the Year.
Edelman is a leading global PR firm founded in 1952 by Dan Edelman. Headquartered in New York City, the firm has operations worldwide including Canada, United States of America, Latin America, Europe, Middle East, Africa and Asia Pacific. Edelman’s expertise lies in Public and Media Relations, Crisis Communication, Corporate Reputation, Crisis and Reputation Risk and Performance Communication. Their impressive clientele includes Samsung, Microsoft XBox, Unilever, Shell, Johnson and Johnson, Novartis, Starbucks, Adobe, etc. Their areas of operation span across several sectors such as Energy, Health, FMCG, Retail, Real Estate, Technology, Transportation and Telecommunications among many others.
When choosing a PR agency in Hyderabad, consider the following criteria to ensure you find the right partner for your needs:
Hyderabad is known as a hub for the technology industry, and PR agencies in the city often work with technology companies to help them build a strong brand image and secure funding. They help companies to communicate their innovations to a wider audience, engage with customers and stakeholders, and establish themselves as thought leaders in their industry.
Hyderabad is a city with a diverse population and multiple languages, and PR agencies need to be sensitive to the different cultural sensitivities of their target audience. They need to tailor their communication strategies to effectively reach out to different communities and ensure that the messaging is relevant and culturally appropriate.
Regional media is very important for PR agencies in Hyderabad as it allows them to connect with the local audience and build a strong regional presence for their clients. Many PR agencies have established relationships with regional media outlets and journalists to ensure that their clients are well-represented in local news coverage.
PR agencies in Hyderabad handle crisis communication by developing a comprehensive crisis management plan that includes pre-drafted statements, effective communication with stakeholders, and monitoring of social media channels. They work closely with their clients to ensure that the messaging is consistent and timely.
Hyderabad is a popular tourist destination and is home to several luxury hotels and resorts. PR agencies in the city often work with the hospitality industry to help them build a strong brand image, attract more customers, and manage their public image. They help hotels and resorts to communicate their offerings to a wider audience, engage with customers and stakeholders, and establish themselves
PR agencies in Hyderabad provide a wide range of services to cater to businesses across industries. These typically include:
The key difference between PR and advertising agencies lies in their approach and objectives:
Aspect | PR Agencies | Advertising Agencies |
---|---|---|
Purpose | Build credibility, trust, and a positive public image. | Promote products/services to drive sales and awareness. |
Approach | Earned media through storytelling, media coverage, and trust-building. | Paid media through ads and direct promotional content. |
Media Channels | Focus on editorial coverage, press releases, and events. | Focus on TV, radio, print, and digital ads. |
Credibility | Leverages third-party endorsements (e.g., media outlets). | Directly controlled and often perceived as promotional. |
Cost Structure | Typically lower than advertising; based on time and effort. | Higher costs due to ad placements and production budgets. |
Longevity | Builds long-term relationships and reputation. | Short-term impact tied to ad campaigns. |
While advertising is more overt in its intent, PR is about creating a credible and authentic public perception.
When selecting a PR agency in Hyderabad, consider the following factors:
PR agencies in Hyderabad use various metrics and tools to evaluate the impact of a campaign:
Yes, many PR agencies in Hyderabad are well-equipped to manage crises effectively. Their expertise includes: