Best PR Agencies In Hyderabad

List of Top PR Agencies in Hyderabad

Hyderabad, the land of world-famous ‘biryanis’ and the city of ‘Nizams’, is now also one of the most technologically advanced cities in the country, with State of the Art infrastructure, fully functional running metro lines and an extravagant IT park set up within the heart of the city, the HITEC city. Over the past few years, the city has also witnessed a rise in the number of emerging startup ventures, especially in the biotechnology sector.

The continual acquisition of new clients, establishment of trust and loyalty within old clients for a stronger continued business relationship and the expansion of the business across territories are some of the key factors in the survival and the eventual success of a business. For several businesses breeding in this city, these roles are efficiently handled by the PR agencies in Hyderabad. With services like branding, performance and crisis communication, public relation & affairs, corporate communication, media relations, crisis and reputation risk and reputation management, a PR agency in Hyderabad takes up the responsibility of spreading a positive word of mouth for any business that it associates with and ensures its presence in the global market. Giants like Lenskart, Goibibo, Cocoberry, Snapdeal, PayU, OLX, Shopclues.com and Meritnation.com are some of the most reputed clients associated with PR agencies in Hyderabad for several years now.

1. Adfactors PR Founded – 1997

One of India’s largest and fastest growing PR firms, Adfactors boasts of being the youngest among its peers. Founded in 1997, the firm serves more than 300 clients spanning across 40 cities in India. It has won PR Awards Asia’s (formerly PRWeek) South Asia Agency of the Year for four consecutive years – 2018, 2017, 2016 and 2015 among many other reputed awards.Their expertise lies in Corporate Reputation, Capital market communication, Crisis Communication, Experiential PR and Events. Adfactors PR’s clients in India include renowned institutions such as ICICI Bank, Mahindra & Mahindra, Vodafone India, Cairn India, Citibank, Jet Airways, UAE Exchange, Wockhardt, amongst others.

  • Employees 501-1000

  • Location – Bangalore, Colombo & Dubai

  • Services – Corporate Reputation , Capital Market Communication , Crisis Communication

2. Value 360 Communication Founded – 2003

Value 360 Communication is India’s first Public Relations firm with an approach focused for early stage business. Founded in 2003, the firm has helped more than 100 brands across the world to meet their Corporate Communication requirements. Headquartered in New Delhi, Value 360 Communication is among the top ten PR companies in India with principal offices in Mumbai, Bangalore, Chandigarh, Lucknow and Kolkata. Their areas of expertise include Public Relations & Media Relations, Reputation Management, Crisis Communication and Public Affairs. Services are offered in domains such as Education, Technology, Entertainment, Healthcare, Hospitality, Real Estate, Travel, etc. Some of their clients include Lenskart, Foodpanda, Goibibo, PayU, etc.

  • Employees 51-200

  • Location – Bangalore, Mumbai & Delhi

  • Services – Public Relations & Media Relations , Reputation Management , Crisis Communication

3. Ogilvy Founded – 1948

Part of the WPP family, Ogilvy is a global network that is deeply connected. It is also India’s largest, most awarded communications agency. Founded in 1948 by David Ogilvy, today it operates as a creative network in 132 locations across 83 countries. Highly driven by values, it has a diverse team to boast of. Ogilvy’s forte lies in Advertising, Corporate Communication, Public Relations & Public Affairs. It provides services across multiple sectors such as Technology, Consumer Goods, Retail, Financial Services, Healthcare, Automotive, etc. The firm has an enviable clientele which includes top brands such as Dove, Ford, Kurl-on, IBM and Merill Lynch among many others.

  • Employees 10000+

  • Location – Bangalore, Gurgaon & New York

  • Services – Corporate Communication , Public Relations & Public Affairs , Branding

4. Ketchum Founded – 1923

Founded in 1923, Ketchum is a global PR firm specializing in Corporate Communication, Public Relations, Reputation Management and Branding. The firm has operations in more than 70 countries across six continents. It stands by the mantra of ‘Empathy and Intelligence’.Ketchum offers services in sectors such as Corporate, Travel & Transportation, Retail, Financial Services, Energy, Healthcare, Food & Beverages, Agriculture, Technology and Consumer Goods. Their impressive clientele features names such as Wendy’s, Clorox, Whirlpool, Pfizer, Philips, etc. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 76 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards.

  • Employees 1001-5000

  • Location – Bangalore, Delhi & Australia

  • Services – Corporate Communication , Public Relations , Reputation Management

5. Lewis Founded – 1995

Lewis is a full-service global communications & PR agency specializing in creative, digital, and integrated marketing services. Their integrated network of 27 offices across the globe collaborates very efficiently to create campaigns with impact. Their expertise spans across four continents to offer myriad services such as Corporate Communication, Media Relations, Events and Crisis Communication. Some of the domains of their offerings include Technology, Consumer Goods, Tourism, Social Media, Financial Services, Recruitment, Automotive, Travel and Hospitality. LG, Adobe, D-Link, etc. are some of their noteworthy clients. The firm has been the winner of 2020 SABRE Awards North America and New York City Big Book Awards 2019.

  • Employees 501-100

  • Location – Bangalore, Hyderabad & US

  • Services – Corporate Communication , Media Relations , Crisis Communication

6. BCW Global Founded – 1953

At Burson, Cohn and Wolfe (BCW), insight-driven ideas are built that inspire actions across the world. Founded in 1953, the company’s Indian locations include Bangalore, Mumbai, Delhi, Hyderabad, Kolkata and Chennai. The firm’s expertise ranges from Corporate Communication, Public Relations and Crisis Communication to Public Affairs and Technological Insights. Their domains of operations include Technology, Sports, Entertainment, Healthcare, Pharmaceuticals and Financial Services. Their clientele boasts of revered names such as Star Sports, Colgate, Cartoon Network- Turner India, Red FM, World Food India and Monster India among many others. The firm is also a recipient of 2019 PRWeek Asia Awards – PR Agency Head of the Year.

  • Employees 1001-5000

  • Location – Bangalore, Mumbai & New York

  • Services – Corporate Communication , Public Relations , Crisis Communication

7. Edelman Founded – 1952

Edelman is a leading global PR firm founded in 1952 by Dan Edelman. Headquartered in New York City, the firm has operations worldwide including Canada, United States of America, Latin America, Europe, Middle East, Africa and Asia Pacific. Edelman’s expertise lies in Public and Media Relations, Crisis Communication, Corporate Reputation, Crisis and Reputation Risk and Performance Communication. Their impressive clientele includes Samsung, Microsoft XBox, Unilever, Shell, Johnson and Johnson, Novartis, Starbucks, Adobe, etc. Their areas of operation span across several sectors such as Energy, Health, FMCG, Retail, Real Estate, Technology, Transportation and Telecommunications among many others.

  • Employees 5001-10000

  • Location – Bangalore, Tokyo & US

  • Services – Public Relations , Performance Communication , Crisis and Reputation Risk

Key Features of Top PR Agencies in Hyderabad

1. Strong Media Connections

  • Top PR agencies in Hyderabad have well-established relationships with local, regional, and national media outlets, ensuring broad and effective coverage.
  • They can secure features in prominent newspapers, TV channels, blogs, and online platforms relevant to your industry.

2. Tailored Industry Expertise

  • These agencies specialize in various sectors such as IT, healthcare, real estate, education, startups, and FMCG, making them well-equipped to design industry-specific campaigns.
  • They understand the unique challenges and opportunities of each sector, ensuring campaigns resonate with the right audience.

3. Comprehensive Service Offerings

  • Media Relations: Managing press releases, interviews, and features.
  • Crisis Management: Handling reputational risks and offering real-time solutions.
  • Corporate Communications: Enhancing internal and external communication strategies.
  • Social Media PR: Utilizing platforms like Twitter, LinkedIn, and Instagram for brand visibility.
  • Reputation Management: Monitoring online conversations and addressing negative sentiments.
  • Event Management: Planning press conferences, launches, and promotional events to maximize visibility.

4. Data-Driven Strategies

  • Leading PR agencies in Hyderabad rely on analytics and tools to measure campaign performance.
  • Metrics like media reach, sentiment analysis, and engagement rates help refine strategies and ensure measurable outcomes.

5. Creative Storytelling

  • These agencies craft compelling narratives that humanize your brand and connect with the audience on an emotional level.
  • They use innovative approaches like influencer collaborations, content-driven campaigns, and video storytelling.

6. Proactive Crisis Management

  • Top agencies are equipped with contingency plans and real-time solutions to manage reputational crises.
  • They handle misinformation, negative press, and social media backlash effectively, minimizing damage.

7. Local and Global Reach

  • While rooted in Hyderabad, these agencies often have the capacity to execute campaigns with national or international reach, making them versatile for diverse business needs.

8. Measurable Results

  • The best agencies provide detailed campaign reports with metrics like ROI, media impressions, and engagement insights to demonstrate the effectiveness of their efforts.

Criteria for Selecting a PR Agency in Hyderabad

When choosing a PR agency in Hyderabad, consider the following criteria to ensure you find the right partner for your needs:

1. Industry Experience

  • Look for an agency with a proven track record in your specific industry.
  • Check their portfolio for case studies and past clients to assess their expertise.

2. Range of Services

  • Ensure the agency provides the services you require, such as media relations, crisis management, or digital PR.
  • Look for agencies that offer end-to-end solutions for seamless execution of campaigns.

3. Media Network

  • Evaluate their media relationships to ensure they can secure coverage in relevant local and national outlets.
  • Strong connections with digital influencers are also a plus.

4. Creativity and Innovation

  • Assess their ability to craft unique and engaging campaigns that align with your brand identity.
  • Check past campaigns for creative ideas and innovative approaches to storytelling.

5. Client Reviews and Testimonials

  • Research online reviews, client testimonials, and case studies to gauge their performance and reputation.
  • Request references to directly speak with previous clients about their experience.

6. Metrics and Reporting

  • Ask how they measure campaign success. The best agencies provide regular performance reports with clear metrics like media reach, engagement rates, and sentiment analysis.

7. Budget Alignment

  • Ensure the agency’s pricing fits your budget while offering value for money.
  • Request a detailed proposal to understand their fee structure, including any additional charges.

8. Transparency and Communication

  • Choose an agency that maintains open and transparent communication.
  • They should provide regular updates, be receptive to feedback, and involve you in decision-making.

9. Crisis Management Capabilities

  • Evaluate their experience in handling reputational crises.
  • Ask for examples of past crisis management campaigns and how they minimized damage for their clients.

10. Scalability

  • Ensure the agency can scale their services as your business grows or as campaign requirements evolve.

FAQs:

Hyderabad is known as a hub for the technology industry, and PR agencies in the city often work with technology companies to help them build a strong brand image and secure funding. They help companies to communicate their innovations to a wider audience, engage with customers and stakeholders, and establish themselves as thought leaders in their industry.

Hyderabad is a city with a diverse population and multiple languages, and PR agencies need to be sensitive to the different cultural sensitivities of their target audience. They need to tailor their communication strategies to effectively reach out to different communities and ensure that the messaging is relevant and culturally appropriate.

Regional media is very important for PR agencies in Hyderabad as it allows them to connect with the local audience and build a strong regional presence for their clients. Many PR agencies have established relationships with regional media outlets and journalists to ensure that their clients are well-represented in local news coverage.

PR agencies in Hyderabad handle crisis communication by developing a comprehensive crisis management plan that includes pre-drafted statements, effective communication with stakeholders, and monitoring of social media channels. They work closely with their clients to ensure that the messaging is consistent and timely.

Hyderabad is a popular tourist destination and is home to several luxury hotels and resorts. PR agencies in the city often work with the hospitality industry to help them build a strong brand image, attract more customers, and manage their public image. They help hotels and resorts to communicate their offerings to a wider audience, engage with customers and stakeholders, and establish themselves

PR agencies in Hyderabad provide a wide range of services to cater to businesses across industries. These typically include:

Media Relations

  • Building and maintaining relationships with journalists and media outlets.
  • Creating and distributing press releases, media kits, and pitches to ensure coverage in newspapers, magazines, blogs, and TV channels.

Corporate Communications

  • Managing internal and external communication strategies to build a cohesive brand narrative.
  • Writing thought leadership pieces, newsletters, and corporate announcements.

Crisis Management

  • Developing preemptive crisis communication plans.
  • Handling real-time responses to mitigate reputational damage during crises.

Event Management and Publicity

  • Organizing press conferences, product launches, and promotional events to gain media attention and audience engagement.

Social Media PR

  • Leveraging platforms like LinkedIn, Instagram, and Twitter for brand visibility and engagement.
  • Collaborating with influencers to enhance reach and credibility.

Reputation Management

  • Monitoring online conversations and addressing negative reviews, comments, or media coverage.
  • Implementing long-term strategies to build and maintain a positive public image.

Content Creation

  • Producing high-quality blogs, articles, whitepapers, and videos to support PR campaigns.

Investor Relations

  • Managing communication with investors, analysts, and stakeholders for funding announcements or IPOs.

The key difference between PR and advertising agencies lies in their approach and objectives:

Aspect PR Agencies Advertising Agencies
Purpose Build credibility, trust, and a positive public image. Promote products/services to drive sales and awareness.
Approach Earned media through storytelling, media coverage, and trust-building. Paid media through ads and direct promotional content.
Media Channels Focus on editorial coverage, press releases, and events. Focus on TV, radio, print, and digital ads.
Credibility Leverages third-party endorsements (e.g., media outlets). Directly controlled and often perceived as promotional.
Cost Structure Typically lower than advertising; based on time and effort. Higher costs due to ad placements and production budgets.
Longevity Builds long-term relationships and reputation. Short-term impact tied to ad campaigns.

While advertising is more overt in its intent, PR is about creating a credible and authentic public perception.

When selecting a PR agency in Hyderabad, consider the following factors:

  • Industry Expertise: Look for agencies experienced in your industry, whether it’s IT, healthcare, real estate, or startups.
  • Portfolio: Review their past campaigns and case studies to assess the quality and impact of their work.
  • Media Network: Ensure the agency has strong connections with relevant local, regional, and national media outlets.
  • Services Offered: Confirm they offer the specific PR services you need, such as crisis management, event planning, or social media PR.
  • Reputation: Check reviews, client testimonials, and recommendations to evaluate their reliability and effectiveness.
  • Creativity: Assess their ability to craft unique and engaging campaigns tailored to your brand.
  • Measurement Metrics: Ask how they track and report campaign success.
  • Cost Structure: Ensure their pricing aligns with your budget while offering value for money.
  • Communication Style: Choose an agency that is transparent, proactive, and responsive in their interactions.

PR agencies in Hyderabad use various metrics and tools to evaluate the impact of a campaign:

  • Media Coverage: Number and quality of mentions in newspapers, blogs, TV, and online platforms.
  • Audience Reach: The size of the audience reached through media coverage and press releases.
  • Sentiment Analysis: Evaluating the tone of coverage (positive, neutral, or negative).
  • Social Media Engagement: Tracking likes, shares, comments, and reach on social platforms.
  • Website Traffic: Measuring increases in website visits due to PR campaigns.
  • Search Engine Rankings: Improvements in visibility and rankings driven by PR-generated content and backlinks.
  • Share of Voice (SOV): Comparing your brand’s media presence against competitors.
  • Lead Generation: Measuring inquiries, registrations, or sales linked to PR efforts.

Yes, many PR agencies in Hyderabad are well-equipped to manage crises effectively. Their expertise includes:

  • Proactive Crisis Planning: Developing comprehensive crisis communication strategies tailored to your business.
  • Real-Time Crisis Response: Handling media inquiries, issuing official statements, and addressing rumors or misinformation promptly.
  • Social Media Monitoring: Identifying and neutralizing negative trends or comments online.
  • Stakeholder Communication: Crafting messages for employees, investors, customers, and other key audiences to maintain trust.
  • Media Training: Preparing spokespersons to handle interviews and tough questions during a crisis.
  • Post-Crisis Recovery: Implementing long-term strategies to rebuild reputation and regain public confidence.

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