10 Best Digital Marketing Tools in 2021

Analyzing your data using digital marketing tools is one of the most beneficial parts of handling the business in the digital era. It empowers you to keep track of your company. Tools for digital marketing assist you with an innovative action plan to sustain your business.

Why is Digital Marketing so popular?

As one of the fastest-growing and in-demand tools of strategy, digital marketing has spread its wings to grow connections between business and consumers by knitting them together. Brands are using digital media marketing tools to bask upon their online prominence to stay ahead in the competition. 

This article will demonstrate various digital marketing tools to decide which digital marketing tool will best suit your business. 

How to choose?

There are lots of tools for digital marketing nowadays that are doing quite well. However, not every tool has the efficiency in carrying forward the enormous work-load needed, especially during the business’s growth. 

Hence, you might want to hover on a digital marketing tool list before choosing your apt tool. The list is divided into two sections – Paid and free digital marketing tools.

Paid Digital Marketing tools

Now, let’s start with the top paid digital marketing tools list. 

Mailchimp

It is estimated that the number of email users is expected to grow to 4.3 billion by 2023. Hence, you would not want to miss these potential consumers. Today, 8 out of 10 business marketers use email marketing to promote their sales. One of the most efficient tools to do so is Mailchimp. It offers free services for companies with less than 2000 subscribers. 

Therefore, if you’re a start-up or a growing brand, this can be a great benefit. Apart from that, plans are starting from ₹770 per month to ₹23,000 per month. You can pick the plan which suits you the best and watch your brand grow its online presence. 

HubSpot

How about a one-stop-destination which not only attracts customers but also offers you solutions to close them? Sounds unreal? Well, with Hubspot, you can turn this dream into reality. 

Blogging, social media, SEO, email marketing, call-to-action, lead management, and what not! HubSpot is a spot for everything you can need to grow your business.

Hootsuite

On average, a person spends more than 140 minutes a day using social media. Hence, it won’t be an overstatement to say that social media can be the deciding factor on how rapidly your business grows. Therefore, social media marketing is perhaps one most popular forms of marketing today. 

Having a tool like Hootsuite allows you to thrive in the social media game and enhance your brand presence on the digital platform. You can schedule posts for your social media accounts, identify influencers for your brand promotion, reply to your followers on different platforms in a single dashboard.

Hence, not only does it save you valuable time, but it also helps you connect with online consumers. You can apply for a 30 days trial before opting for the paid services, including three choices, starting from ₹ 1260 per month.   

SEMRush

Boasting the client profiles with the likes of Nike, Tesla, P&G, Forbes, and others, SEMRush is an all-in-one marketing toolkit. Whether you’re a freelancer, small and medium business, or even a large one, SEMRush offers services catering to everyone’s needs.
It has three plans where you can opt for either a monthly or annual subscription. The prices start from $119 or ₹8,650 per month to $450 or ₹33,000 per month.

Trello

Let’s be honest. Marketing can get frustrating at times, especially when you have to handle everything on your own. But with Trello, you don’t have to! This digital marketing tool helps you coordinate with your team to manage projects. 

How? Well, if you’re a blogger, you can upload it on the dashboard of Trello, which will also allow your team to see it. They can work on it if required. Once the project is ready, unleash it into the world. Easy, right? Trello also has some big names like Google, Fender, and Costco in their client list. 

It offers three plans where one is free. The other one, called the ‘Business Class,’ charges $10 monthly. The last one is called ‘Enterprise,’ whose charges are revealed after you contact the team. 

Free Digital Marketing tools

Now let’s move to the top free digital marketing tools that are available in the market –

Grammarly

More than 75% of internet users read blogs to stay updated. Grammarly is the one-stop option for bloggers and marketers. It is one of the top-ranked online grammar checking tools available.
It enables you to spell-check blogs or articles, suggests a more appropriate word or sentence to help with the SEO rating, and most importantly, improves an article’s quality.
While Grammarly is a free service, it also offers a premium version that offers exclusive features such as “expert help,” “plagiarism check,” and others.

SeoSitecheckup

Approximately 409 million readers view more than 20 billion blogs. A proof of how popular blogging is in terms of digital marketing. SeoSitecheckup is a very potent tool for someone who owns blogs and advertising pages.
The tool can also be used as an SEO analysis tool and helps upgrade the website’s performance in search engines like Google and Bing.

Google Analytics

It is a free service for website analytics to understand web traffic and website activity. It also helps you in tracking return of investment (ROI). Through Google Analytics, you can also analyze the interactions between the website users and their responses. The tool serves you with tracing the codes that enhance the advertising of your business website. 

Bit.ly

This tool is a custom URL shortener. It is a link-sharing tool that looks after link management, API, custom URLs. Its best services are devoted to tracking the number of clicks the website has. This allows you to know about the geographical area from which most clicks are coming, see site referrals, and much more. 

SendPulse

With this free online digital marketing tool, you can push notifications, offer email services, and much more. It is convenient as it can send emails in bulk without server traffic in a short timespan. 

Why do you need digital marketing tools?

Now that concludes the top 10 digital marketing tools list. But one question might pop up, “Do I really need to invest in these digital marketing tools?” And, yes, it is a very valid question with a simple answer. Yes! Here’sHere’s why –

Affordable

For those who have set foot into a business, old or new, know how difficult it is to maintain the marketing and advertising of the business. Especially in small businesses, advertising and marketing can be a bit of an expensive affair. When it comes to large companies with a set profit margin, it is still affordable to opt for traditional marketing methods.
Hence, using spreading awareness about your business using a digital marketing tool is way more efficient. It would have the opportunity to spread globally at a much minimum cost.

Global acceptance

Anything that uses a digital platform as a mediator is universally accepted. Nearly half of the world is on social media platforms. Using the digital marketing tool, one can always spread their business in different online portals. Global acceptance is much more than just gaining a profit margin. The marketing done using a global platform will be visible everywhere in the world. 

Brand growth

Notably, if you can use digital marketing tools productively, it can give you a global platform to have millions of users. This is a very cardinal step to grow your brand. The reach of any brand depends highly on how one chooses to advertise their business product.
The capability of the marketing can easily be determined by its marketing strategy and the audience it attracts. Attracting more and more relevant clients is very vital for a brand to grow. Therefore, using DM tools gives you an edge over your competitors. It allows you to have an enormous reach.

Easy to track

Any digital marketing tool that helps aid the marketing strategy is as essential as having a comprehensive marketing plan. However, just having a marketing strategy that is not kept under vigil does not do the job. It is equally crucial to track how people who are interested in your products are attracted to them. A client’s response is a vital factor in a market. Hence, the digital marketing tools help you tracking a business’s marketing and profit margins.

Conclusion

Therefore, now you know why you need a digital marketing tool and some of the top tools available in the market. Hence, now you can apply your newly acquired knowledge in your business along with the tool that suits you the best!