Rules for Naming a Startup

how to name a startup

If you are searching for how to name a startup and looking for some really great ideas for curating startup names, you are in the right place. In this article, we will help you understand how you can craft some creative startup names and pick an interesting one for your startup business.

Do Not Neglect the Importance of Choosing a Thoughtful Name

Startup names deserve equal consideration, research, and thought just like building business models. After all, you want to create a brand that instantly connects with your customers and blends into the industry. Although there are no “official” rules for selecting business names, there are some effective ones that have helped huge enterprises get off the ground.

Your startup name should be unique, recognizable, and unforgettable. Some people mistake choosing a name similar to their competitors and get lost in the sphere. Others go beyond normality to get extra “creative” and choose such a different name that doesn’t even sound related. 

An Expert’s Guide to Tailoring Creative Startup Names

Hence, if you want to choose the ideal name for your startup that helps kickstart your success, here are the top ways to select a crisp, creative and unique name:

1. Related to the Product or Service

Have you ever noticed a fashion brand sound technological? Of course, not. After all, there is no relevance of both these industries amalgamate into one another in any way. Hence, startup names must be relevant to their domains. If your startup is about food, try to innovate with the respective terminology.

This is because if your startup business is related to your product or service, people automatically feel connected with it. They instantly get an idea of what your brand is about. Furthermore, customer engagement is also significantly increased when the name for a company sounds related. Brands that choose irrelevant names find it very difficult to get off the ground as their competitors.

2. Easy to Pronounce

The second most important rule to choose a good name for a company is that it must be easy to pronounce. No one likes to pronounce a complicated name. A complicated name often confuses people, sounds unappealing, and even ends up being trolled at times.

3. Easy to Spell

Brainstorming unique business names is cool but sometimes, people end up choosing difficult spellings that add to the confusion. Startup names must be easy to spell as it also helps people search for the same online thus increasing the website traffic.

4. Easy to Remember

We all have come across brands and products that were so difficult to remember that we had to struggle to recall them when needed. Do you want that experience to happen with your customers? Of course, not. Ensure that your startup’s name is catchy and memorable.

5. As Few Syllables as Possible

There is no harm in mixing and matching two keywords to come up with an interesting, unique name. However, if your name consists of two or more syllables, it becomes difficult to pronounce. Have you ever noticed that all the biggest companies of the world have the simplest names with one or at most two syllables only?

6. Choose Only .com Unless Very Good Reason Otherwise

Once you have decided on a great name for your startup, remember to secure its “.com” domain rather than opting for .org, .net, .biz. Domains.  “.com” domain is more reliable for the customers and helps rank better than other extensions. Even if your brand’s name is easy to remember, people might mistake searching for its .org or .net domain extension and drift their focus to your customers upon landing on the wrong web page.

The Bottom Line

We hope we helped you understand how to name a startup. The key to the best startup names lies in relevance, creativity, and convenience. Remember to do thorough research before finalizing the name and try keeping it short. Do not rely on short-term trends for naming your brand or else, it will lose its charm quickly. Most importantly, ensure that the name sounds good and appealing – without sounding too experimental!

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