Want to know what is a landing page and how you can convert your organic traffic into customers through a compelling landing page design? In this article, we’ll help you understand the types of landing pages and break down the anatomy of a perfect landing page.
What is a Landing Page?
A landing page is just like a hotel reception where the guests first visit before checking-in to their desired rooms. If the reception isn’t neat, organized, and appealing, there are low chances of the guests booking their rooms. Similarly, the landing page of your website is the webpage where your visitors land after clicking on your site’s URL or navigating towards it through a call-to-action in an email, ad, video, etc.
A web landing page is carefully designed as a part of the marketing tactics to convert organic traffic into customers. Different from web pages, a landing page is a standalone page on your site that intends to convert visitors. Hence, your landing page design should be effective enough to instantly connect with your audience and encourage them to engage thus improving conversions.
Difference Between a Homepage & a Landing Page
It is often considered that a landing page and a homepage are the same things while they are not. A homepage is designed to let the visitors explore the website, landing pages are designed with utmost focus to market a specific product or campaign.
Furthermore, homepages are designed for a proper introduction to the brand and its products but landing pages are designed for marketing and conversions keeping one specific goal at a time. A homepage is curated to form an impression but a landing page targets the audience to opt for the service or product offered.
Types of Landing Pages that are Sure to Convert Your Traffic
Generally, four major types of a web landing page are powerful enough to influence the visitors to make an action.
1. Newsletter Landing Page
Such a landing page directly asks for the visitor’s name, email address, and even contact number in some cases by offering them valuable information in return. Usually, such landing pages offer to unveil secrets related to the niche for FREE in the emails due to which the visitors instantly sign-up to know more.
2. Video Landing Page
This type of landing page has a short yet engaging video that instantly arouses interest in the viewer thus leading to more conversions. Such a landing page usually has a blank background to avoid any sort of distractions.
3. Product Landing Page
A product landing page works well for big companies whose products already sell well and their new launches are always awaited. This type of landing page focuses on listing the specifications, benefits, etc. with a high emphasis on the image.
4. Long-Form Sales Landing Page
Lastly, a long-form landing page is one that highlights case studies via a quite long text. Although it is often recommended to keep the text minimal while marketing, surprisingly such landing pages sell quite well given that the headline is very catchy and focuses on providing value.
The Anatomy of a Perfect Landing Page Design
It is up to you which type of landing page you prefer according to your domain and target audience but no matter what type you choose, there are some foolproof methods to design a perfect landing page. Here is the breakdown of a compelling landing page that instantly sells!
1. Punch An Attractive Headline
The headline of your landing page is sure to drastically increase the conversions by retaining the audience and urging them to discover your offerings. You can use Google AdWords score to ensure the headline is magnetic and has a high cost-per-click score.
2. Season With A Crisp Tagline
Headlines are just to grab the attention but concise taglines define your real motive crisply and clearly. If you place a common or boring tagline, chances are high that your visitors won’t even bother reading further.
3. Craft a Remarkable Copy with Flawless Grammar
If you’ve successfully retained your visitors through your headline and tagline, your ad copy will instantly motivate them to take the action. Don’t risk your conversion with typos or grammatical errors. Cross-check your copy and craft a compelling ad copy by triggering the emotion of the reader.
4. Serve Some Testimonials & Reviews
If your visitors are impressed by your ad-copy, quoting a testimonial or review about your product or service to them will take them in confidence.
5. Place A Compelling Call-to-Action Button
Now that your visitors are so keen on your product, it is time to convert them by placing a bold, highlighted call-to-action button. Ensure that the CTA text stands out from your competitors by using better and more interesting phrases. Use words like “FREE”, “LIMITED”, “EXCLUSIVE”, etc.
6. Choose Default Font
Don’t go overboard with the font style or size. Keep the font size readable and the style default so that the reader is not distracted in any way.
7. Don’t Sound Generic or Overpromising
One of the biggest reasons many landing pages fail to convert their visitors is because, despite all the hard work, they sound generic or overpromising. Be smarter, hire an experienced copywriter and get the job done.
8. Use a High-Resolution Image that Shouts Out Loud
Place a huge, relevant image related to your ad copy to instantly take your visitors into their imaginary zones.
9. Only Put Relevant Links
Don’t insert too many social media links on your landing page because you don’t want to sound promotional.
10. Choose a Relatable Color Palette
Furthermore, always ensure that the color palette of your landing page, as well as your entire website, is very sophisticated, simple, and relevant. If your products are related to nature, you don’t want to opt for a black color palette, right?
11. Keep On Testing & Updating
Most importantly, optimize your landing page by running A/B tests from time to time. Analyze what elements work for your audience the most and rework the design or elements that don’t boost the engagement rate.
We hope we helped you understand what is a landing page and how you can tailor one according to your marketing needs. The proper placement of each element on your landing page equally matters as the sales copy, call to action button, and image. Although designing an influencing landing page may take a little longer, once it is live – you can sit back, relax and see your visitors converting in no time!